For the Organisers

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Training videos on stakeholder analysis

For all of you who are interested in getting to know who your stakeholders are and how to engage them in your event, we invite you to watch the folowing video tutorials.

01.   Stakeholder analysis introduction

02.   What or who is a stakeholder?

03.   What do we mean by interest?

04.   Who should use stakeholder models?

05.   When should we use stakeholder model?

06.   Building the stakeholder model

07.   Motivation

08.   Mendelow’s matrix

09.   Stakeholder matrix

10.   Important steps


This training programme on how to identify, analyse and engage stakeholders is aimed at the cultural event managers to equip them with practical tools and insights.

Kelly Odell is a speaker, author, educator and leadership coach, who has been inspiring groups all over the world for more than 20 years. 

Stakeholder analysis for event organisers

Your stakeholders are all persons, groups or organisations who either have an impact on or are affected by your event. Why putting time and energy on analysing your stakeholders? The simple answer to that question is: To save time and energy and make sure that you don’t forget to engage and communicate with important stakeholders. For an event organiser it can be crucial to use stakeholder analysis in order to achieve a successful outcome!

Stakeholder analysis for event organisers - in English

Stakeholder analysis for event organisers - in Lithuanian

Stakeholder analysis for event organisers - in Polish 

Sustainable events

Sustainability and sustainable development is our common responsibility. By working sustainable you can really make a difference. Your single event can perhaps not save the earth in itself, but you ambitions can contribute to increased knowledge and changing lifestyle, which can inspire others to do more.

By working with sustainability you can also reduce costs and build a stronger economy for your event, build a better workplace for your employees and create a higher value for your visitors, participants and partners. This helps you build a strong brand for your event and a better event!

Sustainable events - in English

Sustainable events - in Lithuanian

Sustainable events - in Polish


Storytelling can be a lot of things; stories, fairy tales, accounts, fables and myths, which can be oral, figurative or written. And they can be based on true events or be fictional.

A good story makes the event more visible and makes the visit wothwhile. The visitor is more likely to remember the event if they can relate to the story that is told and connect to an existing memory. In storytelling, work with all senses – sight, hearing, taste, smell and touch!

Storytelling - in English

Storytelling - in Lithuanian

Storytelling - in Polish

Marketing and social media for events

Marketing is a part of storytelling on your event. You might use a variety of marketing tools for events: Facebook, Instagram, live streaming, social networking, cross marketing, gamification... Don’t be afraid to try new things and features to find out what works best for your event!

Remember to connect with your audience before, during and after your event.

Marketing and social media for events - in English

Marketing and social media for events - in Polish

Public-private cooperation model

Why public and private sectors should cooperate for event planning and management? Mostly to respond to each others needs and aims. Public-private cooperation benefit from stimulating cultural tourism, including via participation in alternative international cultural routes and developing natural, regional and local ones and related services and cultural offerings.

Public-private partnerships are a four-legged stool. They involve government, non-profit organizations, for-profit interests, and stakeholders. Each sector plays a different role. When each partner understands the others and cooperates with them in a respectful, productive manner, the outcome will be win-win-win-win for everyone!

Public-private cooperation model - in English

Public-private cooperation model - in Lithuanian

Public-private cooperation model - in Polish


Westpomerania Voivodeship

Department for Tourism and Economy

Magdalena Bulikowska


+48 91 44 19 132


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