Webinar on wine traditions and tourism development
Balteus Foundation organised the workhops “Wine traditions an opportunity for regional tourism development”. The webinar took place on the 28th and 29th of April via Zoom platform.
The Balteus Foundation invited Mr. Marcin Jurewicz, an expert in wine with the AWARD IN WINES, 3rd LEVEL WSET, and the representatives of the Association of the West Pomeranian Vineyards, to lead lectures on the wine issues.
Participants of the workshops, including representatives of the Voivodeship Marshal’s Office, local authorities from West Pomerania and the University of Szczecin, had the pleasure to get to know about following issues: the history of wine, wine traditions in Poland and around the world, tourist promotion of wine regions, sales and marketing strategies of vineyards, as well as public-private cooperation in the promotion of local wine traditions.
Vividly interesting informations about the enotourism potential of the West Pomeranian region, climate conditions and wine products, such as Cabernet Cortis, Chardonnay or ice wine and amber wine, undoubtedly helped to disseminate knowledge about wine and support activities aimed at creating a wine product as a regional and one of many flagship brands of the West Pomeranian region.
Discussion was focused on the need of integration of wine producers and to spread the tourist offer of the vineyards with the aim of establishing the wine brand as a part of the tourism development strategy of the region.
The project "BALTIC STORIES. Professionalization of events for culturally embedded and sustainable tourism development of destinations in South Baltic region" is co-financed from the European Regional Development Fund under the Interreg South Baltic 2014-2020 programme.
Workshop for event organisers in Poland
The Baltic Stories project will organise workshops for event organisers from Westpomerania region (Poland) on the 14-15 of September 2020.
The workshops is aimed at local authorities and NGOs from Westpomerania region (Poland).
Topics covered:
- Stakeholder analysis
- Events and sustainable development
- Storytelling
- Marketing and social media for events
- Public-private cooperation model
- Safety rules during COVID-19 pandemic
- Zero waste approach
More information and registration (in Polish):
http://www.collegium.pl/szczecin/item/1801-zaproszenie-na-warsztaty
Online training programme with Kelly Odell
Watch these training videos with Kelly Odell, one of Sweden’s most influential speakers, who is providing insights on how to get people involved in the organisation of your event. This training programme, prepared under the Baltic Stories project, is providing practical tools and models for stakeholder analysis, so you would be able to identify, analyse and engage all persons who either contribute or benefit from your event.
Follow this link to watch all videos.
PARTNER MEETING IN BERLIN
On the 5th of March 2020 partner institutions of Baltic Stories project had a meeting to discuss on the progress of the project. We are planning a series of new workshops in Poland and Sweden, promotional activities during fairs, new audiovisual materials and a volunteer camp in Lithuania. Follow our fan page on Facebook!
https://www.facebook.com/BecomePartOfTheStory/
"BALTIC STORIES" on the BSWHS in Karlskrona (Sweden)
Between 24-26.09.2019, the Naval Port of Karlskrona (Sweden), a UNESCO world heritage site, hosted the Baltic Sea World Heritage Summit organised within the DUNC Heritage Interreg South Baltic project.
The "BALTIC STORIES" project partners were happy to present there the project's achievements and objectives. Sharing our experience, we encouraged potential future cooperation with institutions in charge of tangible and intangible heritage sites all over the Baltic Sea region.
On an internal meeting, we discussed current and future activities related to increasing capacities of event stakeholders through workshops which will take place in January and February 2020.
First "BALTIC STORIES" workshop in Šilutė (Lithuania)
On the 6th June 2019, a "BALTIC STORIES" project partner Šilutė Municipality held the first workshop for event organisers. The topics covered:
• Public-private cooperation model. Why we need it?
• How to sell an event and attract sponsors,
• Instagram use for event promotion.
Next workshops will be held in the second half of 2019 in Poland, Sweden and Lithuania once again.
"BALTIC STORIES" holds joint events innovative promotion on Copenhagen airport
The "BALTIC STORIES" project team has held a innovative promotional campaign at the Copenhagen airport in Denmark.
In April 2019, the joint spot on events in Westpomerania mentioning convenient air connections between this Polish region and Denmark was emitted on the big Copenhagen airport screens.
Results? Thousands of travellers from around the world watching the highlights from Westpomeranian events, increased touristic potential for the region, cross-promotion.
"BALTIC STORIES" volunteers on the Šilutė Town Festival
The young volunteers from Lithuania and Poland again in action with the "BALTIC STORIES" project! This time, they have co-organised the Šilutė Town Festival in Lithuania and video-interviewed its guests. Thank you, guys, for your involvement!
Last year, a group of volunteers took part in the Slavs and Vikings Festival in Wolin (Poland).
Volunteering is a powerful, cost-efficient and often indispensable means of supporting the events. It gives organisers fresh ideas and enthusiasm of the volunteers who in exchange get inolvidable experience, references for next jobs and new contacts. Definitely, it is a win-win situation.
Consider involving volunteers in your event!
"BALTIC STORIES" creates events cross-promotional movie
Cross-promotion is an emerging tendency in marketing. It has lots of benefits such as shared costs or wider reach.
To check the power of this tool, Baltic Stories has prepared a cross-promotional movie, featuring events organised by the project's partners from:
▶️ Silute, Sveksna (Lithuania),
▶️ Hasselö (Sweden),
▶️ Trzebiatów, Świnoujście, Slavs and Vikings Centre (Poland).
Interested in cross-promotion? Follow us to get fresh news about free workshops that will be organised soon!
"BALTIC STORIES" Šilutė joint promotional 1-minute video
This 1-minute video promotes not less than three culturally-embedded events in Lithuania Minor. It will greatly contribute to the region's tourist promotion and development. The video has been financed by the Šilutė Municipality, a "BALTIC STORIES" project partner, in cooperation with a local video production company.
Cross-promotion has a lot of benefits for the event organisers, from cost-efficiency to expanding the promotion coverage. It can be videos, printed materials, gadgets: whatever your imagination and event's budget allow.
"BALTIC STORIES" Västervik storytelling video
Västerviks Museum, a "BALTIC STORIES" project partner, has created a video about the Hasselörodden event they co-organise each July. Watch the video here.
Long storytelling videos (more than two minutes, approximately) make watchers feel the climate of the event and look into its making-of. They can include interviews, long shootings, event history. They definitely need speakers or voice-over to complement the images. Through such videos, you can intimate people behind the event and thus feel attracted to meet them in person.
"BALTIC STORIES" volunteers' video from the Slavs and Vikings Festival 2018
The "BALTIC STORIES" project Lithuanian and Polish young volunteers on the Slavs and Vikings Festival 2018 in Poland shot a video! Watch it to hear voices of participants from all over the world about their feelings and experiences on the Festival.
Testimonials of event participants can be efficiently used for its promotion. They are an authentic voice, transmit genuine emotions and give an overview what you can expect on the event place. The testimonials can have many forms: videos, pictures with quotes, reviews and comments in social media.
